Measurement

Prove the impact of every OOH dollar.

THE FLOW integrates measurement partners directly into your campaigns — connecting OOH exposure to brand lift, foot traffic, sales, and creative recall. No guesswork. Just proof.

Solutions

Four ways to measure what matters.

Brand Lift

Measure awareness, favorability, consideration, and purchase intent driven by your OOH campaigns.

  • ›Pre/post survey-based measurement
  • ›Awareness, recall & consideration metrics
  • ›Control vs. exposed audience comparison

Foot Traffic & Store Visits

Track verified visits to physical locations driven by OOH exposure with device-level precision.

  • ›Verified foot traffic attribution
  • ›Geo-fenced location analysis
  • ›Visit lift vs. control groups

Sales Lift

Connect OOH impressions to real purchase behavior and revenue impact across channels.

  • ›Incremental sales attribution
  • ›Online & in-store purchase tracking
  • ›ROAS and revenue impact reporting

Ad Creative Recall

Measure how well audiences remember and recognize your OOH creative after exposure.

  • ›Aided & unaided recall studies
  • ›Creative effectiveness scoring
  • ›Message association testing

How It Works

Measurement built into every step.

01

Plan

THE FLOW identifies high-impact placements with built-in measurement hooks — so every campaign is measurable from day one.

02

Activate

Campaigns launch with measurement partners embedded from the start. No retrofitting, no delays — just seamless integration.

03

Measure

Real-time dashboards surface lift, visits, sales, and recall as campaigns run — giving you proof of impact, not just impressions.

Ready to prove OOH works?

See how THE FLOW connects your campaigns to real business outcomes — from brand lift to foot traffic to sales.

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