Leadership
The team behind THE FLOW.
Decades of OOH, programmatic, and media strategy experience — building the intelligence layer the industry has been missing.
Todd Palatnek
Cofounder
Experienced executive with decades in out-of-home advertising. Helped launch C2C Outdoor, driving growth leading to a Dentsu acquisition. Launched Waze’s OOH ad product at Google and held leadership roles at MediaMath and Talon managing client strategy.
Geoff Litwer
Cofounder
Built teams across high-growth media agencies. At Publicis Health Media, established the programmatic practice enabling real-time buying for healthcare and pharma brands. Part of Tinuiti’s leadership during its successful sale and integration of major acquisitions.
Jim Riesenbach
Strategic Advisor
Veteran executive with extensive background in media, digital marketing, and data-driven technology. Served as public company CEO and global operator scaling high-growth businesses through acquisitions and exits. Previously led Ziff Davis’ Global B2B Division as EVP and GM.