Precision OOH Powered by AI

Yes. The paperwork and billing would be with Marny Road. We act as your contracting partner and handle all agreements with platforms and media owners on your behalf. This way you only need to manage a single relationship with us while we take care of sourcing, contracting, and activating campaigns across the OOH ecosystem.

Marny Road makes OOH planning and buying simple and smarter. Our platform, THE FLOW, unifies data from hundreds of media owners and layers in geospatial audience insights. At its core is our scoring engine, which ranks every placement by audience fit, location relevance, and cost efficiency. Those scores not only guide planning but can also be pushed directly into DSPs to optimize campaigns in-flight.

There are hundreds of media owners that represent thousands of various formats and unit sizes. Marny Road empowers our customers to evaluate the entire ecosystem quickly and efficiently while making data driven decisions to filter down to the most impactful opportunities for their business objectives. Activation is seamless via integrations with top buying platforms that allow for robust optimization, measurement, and reporting.

Yes. Marny Road can integrate your MAP or CRM data into THE FLOW to sharpen targeting and scoring. This allows your first-party data to work alongside geospatial and media owner data for more precise audience reach.

Your data is always handled securely. We process it in a controlled environment, use it only for the agreed campaign purposes, and never share it outside of your campaigns. Once processing is complete, your data is securely removed from our systems, and we can provide confirmation or return outputs in the format you prefer.

No. Because OOH campaigns do not generate direct contact-level data, Marny Road does not capture individual names or email addresses. What we receive are device IDs that were likely exposed to your OOH placements.

We can share these device IDs back with you, and your team (or your MAP/CRM provider) can handle the secure matching process to accounts or contacts. This ensures that you maintain control over how exposure data is linked back to your first-party records.

Onboarding is straightforward and usually takes 1–2 weeks. During that time, we work with you to understand campaign objectives, plan the right mix of inventory, and negotiate with media owners on your behalf. Once that process is complete, we can launch campaigns quickly, powered by insights from our internal platform, THE FLOW.

Traditional static formats like bulletins, posters, and transit shelters typically range from $7 to $15 CPM. Digital and programmatic OOH generally averages around $10 to $25 CPM, with premium placements in major cities trending toward the higher end of that range. Secondary markets typically deliver the same formats at the lower end of these CPM ranges, making them more cost-efficient while still highly effective.

For brands that want statistically significant measurement and attribution, we recommend planning for a minimum spend of about $100,000 per month. This ensures enough reach and frequency to produce reliable performance insights.

Marny Road does not require long-term contracts or rigid commitments. We work with agencies and companies on a campaign-by-campaign basis, giving you the flexibility to scale investment as needed.

Success in OOH is measured by both performance outcomes and brand impact. To ensure results are statistically significant, we recommend a minimum spend of $100K per month. At this level, we can attribute exposure to measurable actions such as website visits, app activity, and store traffic, as well as assess brand lift in awareness, consideration, and purchase intent.

We also use supporting signals like Google Trends data to infer lift in search activity, giving additional insight into how OOH drives customer interest and engagement. Combined with our scoring engine and attribution framework, this ensures success is not just about reach, but about proven impact.

THE FLOW is Marny Road’s proprietary platform that makes OOH smarter and more measurable. It unifies data from hundreds of media owners with geospatial audience insights, then uses a scoring engine to rank placements for the best fit and efficiency. Those scores guide planning and power mid-campaign optimizations by pushing directly into DSPs. THE FLOW also connects exposure data to digital actions and brand lift, so you see not just reach, but real impact.

Many OOH providers build their solutions on a mix of data sources and manual workflows. Their tools often focus on specific subsets of inventory, which can make it harder to see the full range of options across the market. As a result, campaigns may not always take advantage of the most effective placements available.

Some solutions also have limited digital and programmatic capabilities, which can make optimization slower and measurement less precise. While these approaches can work for certain needs, they don’t always provide the flexibility and transparency that modern brands and agencies are looking for.

Marny Road optimizes by scoring every asset upfront based on audience, context, and performance potential. Once a campaign launches, our platform ingests real-time delivery and pricing data to determine which of those assets are available and most efficient. The budget is then automatically reallocated toward the highest scoring assets that can clear at the right price, ensuring campaigns continuously improve as conditions change.

Yes. One of the core benefits of working with Marny Road is our ability to turn your goals into a clear campaign strategy. Using THE FLOW, we can recommend the right mix of OOH formats, markets, and placements based on audience data, geospatial insights, and our scoring engine.

We’ll work with you to define objectives, budget, and timing, then provide suggestions for how to maximize impact—whether that’s building awareness in key markets, driving measurable digital actions, or testing in secondary cities. Our recommendations are designed to give you a data-driven path forward while leaving flexibility for creative ideas and brand priorities.