The Platform
THE FLOW, developed by Marny Road, is an AI-powered platform that redefines OOH planning, optimization, and reporting. The platform allows Marny Road to rapidly set up a campaign including budget, target audience, and markets to be served, then the platform scores the assets per location including target impressions.
Built on API connections to OOH asset data, mobile device intelligence, DSPs, SSPs, and LLMs, combined with Marny Road’s curated data environment, THE FLOW scores OOH assets using granular, real-time local and contextual insights such as traffic patterns, cultural events, and neighborhood dynamics. This directs investment toward the opportunities most likely to drive outcomes, ensuring the right audiences are reached at the right cost while maximizing ROI. THE FLOW is not a self-service platform. It is designed to empower Marny Road and its partners with unmatched precision, speed, and intelligence.
Marny Road dashboards give clients clear, graphical visibility into their campaigns, making it easy to track performance across locations and asset types. Instead of just surfacing raw numbers, the dashboards provide quick access to granular details and actionable insights that guide smarter decisionsThe dashboards show total spending, total impressions, spend remaining, and CPM by location and type of asset. Marny Road pairs these dashboards with weekly client sessions to review results and discuss strategies, ensuring every campaign is continuously optimized for impact.
The platform connects your OOH investments directly to outcomes such as brand awareness, intent, and consideration, while also capturing measurable lift in site traffic, digital engagements, and sales. We do this through a robust suite of third-party measurement tools, including panel-based lift studies, pixel-based tracking, conversion studies, and foot traffic attribution. These insights flow back into the platform to refine strategy and continuously improve performance.
“We’re committed to building new solutions that push the boundaries of what OOH can deliver.” – Geoff Litwer
Let your AI-driven campaigns FLOW
Intelligence Layer
Data Driven Decisions
Marny Road’s Intelligence Layer is powered by a data platform built around audited OOH asset data. At its core is a custom scoring and prioritization engine that selects the most impactful inventory based on campaign-specific parameters.
Activation Layer
DSP or Media Owner
Marny Road’s Activation Layer seamlessly integrates with leading programmatic platforms and direct sold inventory. We execute and manage campaigns end-to-end control, and distribute optimized private marketplace deals.
Optimization Layer
Optimized Campaigns, Insights, Reporting
Marny Road’s Optimization Layer is built on top of industry leading Demand Side Platforms and Supply Side Platforms. We develop tools that unlock advanced optimization capabilities.
“We combine geospatial data, automation, and advanced measurement to help our customers plan, buy, and optimize OOH campaigns with digital precision and unmatched efficiency.” – Todd Palatnek