Marny Road Case Study

Debrief The campaign combined DOOH high-impact units in Times Square (NYC) and Los Angeles, a new digital panel network in Santa Monica, and Wild Postings in both markets. Using brand lift methodology, exposed and control groups were surveyed to measure impact. The campaign was live July 15 – August 12, 2025, and tested for Brand … Diaper Brand Increases Intent and Consideration with OOH

Debrief Brand tasked their agency with developing a strategy that would increase sales by supporting specific underperforming markets with Digital Out of Home. Agency worked with Marny Road to develop a custom model that scored DOOH asset avails using signals such as format, size, audience and reach. The model was applied to data generated from … National Lawn Services Co. Drives 18% Lift in Intent to Purchase