Debrief
Brand tasked their agency with developing a strategy that would increase sales by supporting specific underperforming markets with Digital Out of Home. Agency worked with Marny Road to develop a custom model that scored DOOH asset avails using signals such as format, size, audience and reach. The model was applied to data generated from the Vistar DSP that was used to run the campaign programmatically.
Insight
Focusing on higher income lawn owners across high impact DOOH, with particularly strong performance from Transit locations, proved to be a successful strategy.
- 12% lift in Consideration
- Nearly half of exposed consumers considered using client brand.
- 18% lift in Intent to Purchase
- Sports Entertainment, Train Stations, and Urban Panels generated over 29% lift in intent.
Sample size: 1,500 exposed, 1,000 control