Debrief
A national consumer brand ran a DOOH campaign across Chicago and Houston to drive awareness and interest. The campaign delivered in full, exceeding planned impressions with added-value media, and showed directional lift in search activity—indicating positive consumer response.
Insight
The campaign drove notable increases in Google search activity during and after flight, reinforcing DOOH’s role in upper-funnel activation. Full delivery, strong creative, and large-format digital units helped amplify brand presence and engagement.
Added Value Delivery and Search Lift
- Bonus Impression Value: $14,120.71
- Lift in Google Search Interest:
- +26% average increase post-campaign
Compared to 5-week pre-campaign baseline (Google Trends)