The screens are bigger. The data’s sharper. And the money’s moving fast.
In the past 18 months, a wave of private equity and strategic investment has flooded the OOH space—across premium billboards, smaller screens, and programmatic infrastructure. From urban spectaculars to regional rollups, capital is moving aggressively into a channel that’s increasingly measurable, digitized, and scalable.
Who’s Buying What (and When)
Here’s a quick-hit timeline of the most significant OOH investment and acquisition activity over the past two years:
Why It All Matters
This isn’t just M&A — it’s the foundation of a reshaped OOH landscape:
• Private equity is driving scale and digital acceleration.
• Strategic buyers like T-Mobile are turning OOH into part of the digital stack.
• Legacy operators are stitching together the mid-market.
Where Marny Road Fits In
We connect planning, activation, and optimization in one seamless, data-driven loop we call The Flow—designed to deliver precision, scale, and measurable outcomes across OOH media.
Whether it’s a traditional direct buy or a complex programmatic campaign, we help customers activate OOH that behaves like digital—only bigger, bolder, and unskippable.