As Much as 40% of Digital Traffic May Be Bots
Digital advertising promised precision, but according to a recent investigation reported by The Wall Street Journal based on findings from Adalytics, up to 40% of online traffic is just bots—fake users inflating brand media budgets without delivering real engagement or ROI. Even industry-leading ad-verification firms frequently miss these bots, inadvertently serving digital ads to nonhuman audiences across prominent websites (WSJ, March 28, 2025).
Brands invest significant resources in developing impactful creative—crafting visuals and messages designed to capture attention, inspire action, and drive results. Yet, in digital advertising, this carefully designed creative often gets wasted on automated bots incapable of genuine appreciation or emotional response.
Out-of-home advertising ensures your brand’s message reaches actual people—real consumers who live, work, and play in the real world. OOH is where impactful design, strategic messaging, and stunning visuals effectively engage their intended human audience, driving authentic reactions and measurable results:
- Nearly 80% of consumers have engaged with an OOH ad in the past 60 days (OAAA & Morning Consult).
- 76% of consumers have taken action after seeing a digital out-of-home (DOOH) ad (OAAA).
- OOH advertising boosts online ad effectiveness by 31% and improves social media channel performance by 56% (Vistar Media).
Because let’s face it, bots don’t commute, shop at malls, attend live events, or make purchasing decisions. Real people do.
Ensure your brand’s creative investment generates real returns. Choose Out-of-Home.