marnyroad_a69cnk

OOH Takeaway from the 53rd Annual J.P. Morgan Global Technology, Media, and Communications Conference At the J.P. Morgan Technology, Media, and Communications Conference last week, Clear Channel CEO Scott Wells made a fair point: “Programmatic is a helpful and accretive thing… but it does have more volatility.” He’s not wrong. Programmatic campaigns don’t always deliver … Programmatic OOH Has Growing Pains — But It’s Still the Right Move for Media Owners

The screens are bigger. The data’s sharper. And the money’s moving fast. In the past 18 months, a wave of private equity and strategic investment has flooded the OOH space—across premium billboards, smaller screens, and programmatic infrastructure. From urban spectaculars to regional rollups, capital is moving aggressively into a channel that’s increasingly measurable, digitized, and … Private Equity Can’t Look Away from OOH

As Much as 40% of Digital Traffic May Be Bots Digital advertising promised precision, but according to a recent investigation reported by The Wall Street Journal based on findings from Adalytics, up to 40% of online traffic is just bots—fake users inflating brand media budgets without delivering real engagement or ROI. Even industry-leading ad-verification firms frequently … Bots Don’t Admire Great Creative—Real Audiences Do

For the first time, Screens/TV matched billboards in programmatic OOH spend, each capturing 29% of total investment in H2 2024. On the surface, this signals a growing demand for video-enable and more What is “Screens/TV” in Programmatic OOH? According to the H2 2024 Place Exchange Programmatic OOH Trends Report, Screens/TV refers to small-to-mid-sized digital displays … The Rise of Screens/TV in Programmatic OOH: A Double-Edged Sword?

Consumers are spending less time scrolling and more time experiencing the real world. Out of Home (OOH) advertising meets them there—capturing attention where it matters most. Spring is almost here, and with it comes a renewed energy to get outside. Across the U.S., people are eager to spend less time indoors and more time out … Your Customers Are Outside—Why Isn’t Your Advertising?

Unpacking T-Mobile’s Vistar Deal: Marny Road’s Take on Telecom and Ad Tech Telecom giants have long chased the promise of ad tech, but their track record is littered with missteps. The allure is undeniable: telecom companies have access to rich first-party data, control the infrastructure that powers digital advertising, and possess deep pockets to fund … T-Mobile’s Vistar Gamble: Will It Rewrite Telecom’s Rocky History in Ad Tech?