Debrief The campaign combined DOOH high-impact units in Times Square (NYC) and Los Angeles, a new digital panel network in Santa Monica, and Wild Postings in both markets. Using brand lift methodology, exposed and control groups were surveyed to measure impact. The campaign was live July 15 – August 12, 2025, and tested for Brand … Diaper Brand Increases Intent and Consideration with OOH
Debrief A national consumer brand ran a DOOH campaign across Chicago and Houston to drive awareness and interest. The campaign delivered in full, exceeding planned impressions with added-value media, and showed directional lift in search activity—indicating positive consumer response. Insight The campaign drove notable increases in Google search activity during and after flight, reinforcing DOOH’s … Baby Products Brand Sees Uplift in Search Activity with DOOH
Debrief A national retail brand engaged their agency to grow store traffic across high-value urban markets using DOOH. The agency collaborated with Marny Road to activate a four-week campaign across Los Angeles, New York, Washington D.C., Philadelphia, and Houston. Using privacy-compliant mobile location data, Marny Road matched exposed and control audiences at the device level. … Retail Fashion Brand Drove 3x Store Traffic
Debrief Brand tasked their agency with developing a strategy that would increase sales by supporting specific underperforming markets with Digital Out of Home. Agency worked with Marny Road to develop a custom model that scored DOOH asset avails using signals such as format, size, audience and reach. The model was applied to data generated from … National Lawn Services Co. Drives 18% Lift in Intent to Purchase
How Out-of-Home can help pharma connect responsibly, efficiently, and in ways that actually support patients. For decades, pharma marketers have treated prime-time television as the cornerstone of their media mix. It delivered reach, visibility, and consistent access to one of the industry’s most valuable audiences: adults 60 and older. But that foundation is under strain. … As the FDA Cracks Down, OOH Offers a Smarter Way Forward for Healthcare Marketing
The strongest awareness driver in modern media eMarketer recently reported that out-of-home advertising drives a 13.3% lift in brand awareness in the U.S. This outperforms TV at 10.2 percent, digital at 3.9 percent, and connected TV at 2.2 percent. That is a striking data point. It confirms what OOH believers have long known: the medium is unmatched … Why the Best OOH Campaigns Start Before Launch and Keep Getting Smarter
Amid platform churn and audience migration, OOH delivers lasting visibility In the past decade, audiences have hopped from Facebook to Instagram to TikTok. Streaming services launch, merge, and fade. Targeting rules change with a software update. The media landscape keeps shifting under marketers’ feet. Out-of-Home is different. Whether it is a towering digital spectacular, a … OOH: A Steady Bet in a Shifting Media World
Turning fragmented data into smarter plans and measurable impact. AdExchanger recently featured a piece that pointed to developer experience as the next battleground in programmatic advertising. The core idea was clear: APIs set the pace for how fast agencies and brands can move. That insight matters in out-of-home. OOH has always delivered cultural scale and impact, … Bridging the Gap: APIs and the Future of Out-of-Home
Let the data point to where the story should go In his April 2025 post on The Future Does Not Fit in the Containers of the Past, Rishad reframes the role of marketing today: pairing infrastructure (“plumbing”) with creativity (“poetry”) to truly connect with audiences. That framework applies beautifully to Out-of-Home. OOH doesn’t offer the one-to-one … Plumbing, Poetry, and the Power of Location
What Jeff Green’s vision reveals about the future of Out-of-Home. At the DMS BY LUMA 2025 conference last week, Trade Desk CEO Jeff Green dropped a masterclass in how media should work: open, transparent, outcome-driven. He never mentioned Out-of-Home, but he didn’t have to. If you’re paying attention, the signal is loud and clear: DOOH … Digital OOH Is the Real-World Expression of the Open Internet