Debrief The campaign combined DOOH high-impact units in Times Square (NYC) and Los Angeles, a new digital panel network in Santa Monica, and Wild Postings in both markets. Using brand lift methodology, exposed and control groups were surveyed to measure impact. The campaign was live July 15 – August 12, 2025, and tested for Brand … Diaper Brand Increases Intent and Consideration with OOH
Debrief A national consumer brand ran a DOOH campaign across Chicago and Houston to drive awareness and interest. The campaign delivered in full, exceeding planned impressions with added-value media, and showed directional lift in search activity—indicating positive consumer response. Insight The campaign drove notable increases in Google search activity during and after flight, reinforcing DOOH’s … Baby Products Brand Sees Uplift in Search Activity with DOOH
Debrief A national retail brand engaged their agency to grow store traffic across high-value urban markets using DOOH. The agency collaborated with Marny Road to activate a four-week campaign across Los Angeles, New York, Washington D.C., Philadelphia, and Houston. Using privacy-compliant mobile location data, Marny Road matched exposed and control audiences at the device level. … Retail Fashion Brand Drove 3x Store Traffic
Debrief Brand tasked their agency with developing a strategy that would increase sales by supporting specific underperforming markets with Digital Out of Home. Agency worked with Marny Road to develop a custom model that scored DOOH asset avails using signals such as format, size, audience and reach. The model was applied to data generated from … National Lawn Services Co. Drives 18% Lift in Intent to Purchase