Turning fragmented data into smarter plans and measurable impact.
AdExchanger recently featured a piece that pointed to developer experience as the next battleground in programmatic advertising. The core idea was clear: APIs set the pace for how fast agencies and brands can move.
That insight matters in out-of-home. OOH has always delivered cultural scale and impact, but it has been slowed down by manual workflows and fragmented data. To meet today’s expectations, OOH needs to operate with the same speed and accountability as digital.
Why This Matters for Agencies and Brands
Clients expect campaigns that launch quickly, adjust mid-flight, and report results in real time. Agencies want tools that integrate into their existing planning and activation processes.
APIs make that possible. They do not just unlock data. They make OOH easier to plan, easier to measure, and more responsive to change.
Our Role
At Marny Road, we built THE FLOW as the engine behind our work. APIs are at the core, pulling in data from across the OOH ecosystem and turning it into a foundation for smarter planning. We use it to push out strategic plans and optimizations that remove friction and make campaigns easier to activate.
What Agencies and Brands Get
Agencies and brands get the benefit of that engine without having to touch the complexity behind it. They receive campaign strategies built on clean, structured data and continuously refined through optimizations.
The result is OOH that not only delivers cultural presence but also performs with the precision of digital. Every campaign moves at the speed of digital while preserving the strategic control and quality that make OOH unique.
The Shift Underway
The next wave of OOH growth will not be driven by bigger screens or flashier formats. It will be driven by making the channel easier to use, faster to plan, simpler to buy, and clearer to measure. APIs are the foundation. THE FLOW is how we put them to work for agencies and brands.
We are helping agencies and brands integrate the speed of digital without sacrificing strategy, control, or quality.