Debrief
The campaign combined DOOH high-impact units in Times Square (NYC) and Los Angeles, a new digital panel network in Santa Monica, and Wild Postings in both markets. Using brand lift methodology, exposed and control groups were surveyed to measure impact. The campaign was live July 15 – August 12, 2025, and tested for Brand Awareness, Ad Recall, Intent, and Consideration
Insight
By leveraging a balanced mix of premium digital inventory and street-level visibility, Brand maximized exposure across diverse environments. This strategy delivered strong lifts across all KPIs, with standout performance in Consideration, far exceeding industry benchmarks.
- 4.47% Lift in Awareness
- Exposed consumers were 4.47% more likely to have heard of Honest diapers compared to control.
- 5.71% Lift in Intent to Recommend
- Exposed consumers were 5.71% more likely to recommend Honest diapers, performing 40% above benchmark.
- 24.08% Lift in Consideration
- Nearly one in four exposed consumers indicated they would consider Honest next time they shop for diapers — 4.25x above benchmark