Debrief
A national retail brand engaged their agency to grow store traffic across high-value urban markets using DOOH. The agency collaborated with Marny Road to activate a four-week campaign across Los Angeles, New York, Washington D.C., Philadelphia, and Houston.
Using privacy-compliant mobile location data, Marny Road matched exposed and control audiences at the device level. The test and control cohorts were analyzed using a pre/post framework to isolate the impact of the campaign on store visitation behavior.
Insight
This remarkable result underscores the power of DOOH when combined with precise targeting, attribution modeling, and outcome-based optimization. The strategy proved especially effective in reaching new, high-intent shoppers and driving meaningful foot traffic at scale.
311% lift in Store Traffic
- Based on campaign investment of $180,000
- 20,988 Incremental Visits
- $8.57 Cost Per Site Visit (CPSV)